Brose celebrates two million e-bike drives

The two millionth drive was proudly presented at the “Ride & Feel” customer event in Berlin at the end of February.

Berlin (March 31, 2023). Brose's e-bike division reached a significant milestone at the end of February: the supplier produced its two millionth e-bike drive at its site in Berlin. The "Brose Drive System" consisting of drive, battery, display and app offers a very harmonious riding experience. Brose works according to established automotive industry standards, from which manufacturers and users alike benefit. In the summer, the family-owned company will present its new e-bike system with the latest generation of drives at Eurobike 2023.

David Kaminski, Head of Sales of the Micromobility Product Division at Brose, announced the success at the "Ride & Feel" customer event in Berlin at the end of February. "It took us almost seven years to produce the first million e-bike drives after our founding in 2014. We have now achieved the second just two years later. This shows how much the industry trusts in our products," Kaminski was pleased to say. "In addition, there are two other reasons. Firstly, the trend towards e-bikes among consumers continues unbroken. Secondly, we offer a natural riding experience with our products and thus meet the requirements of customers." Production is exclusively "Made in Germany," with around 89 percent of the components used coming from the European Union.

Brose wants to tie in with its existing success with new and innovative generations of motors. At the "Ride & Feel" event, manufacturers and dealers were able to experience in advance what Brose will be presenting in early summer at Eurobike 2023 in Frankfurt under the motto "Brose like never before". The two new drives are technically significantly different from the previous members of the Brose drive family. One of the mid-mounted motors focuses on more performance despite its more compact dimensions, while the other's continuously variable automatic transmission allows new design freedom for bicycle manufacturers and shift-free riding pleasure for end customers.

About Brose Drive Technology

Brose e-bike systems offer the right solution for every application – whether in city, trekking or mountain bikes. The family-owned company has transferred its decades of experience as a supplier of electric motors for the automotive industry to the bicycle. At the e-bike competence center in Berlin, more than 150 employees develop and produce drives that are used in models from over 50 manufacturers worldwide. Together with specially developed displays, battery and the Brose app, the drives form a perfectly coordinated system, enabling a particularly harmonious riding experience.

The Brose team is delighted with the great success.

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