3 days, 40,000 mountain bike fans, 120 exhibitors – the success story of this event continues, even after 21 years. From May 19 to 21, one of the most important events in the industry lived up to its reputation. A huge expo site and numerous race formats attracted almost 2,500 active participants. The trend towards e-bikes was apparent – around a third of all 1,000 test bikes were equipped with eletric support, many of them with Brose drives.
An absolute highlight – AMG-Rotwild team rider Sofia Wiedenroth led a guided Brose Tour three times a day. E-bikers got professional tips on handling in demanding trails and the Brose Drive S Alu performed at its best. Participants were especially enthusiastic about the highly-sensitive sensor system, which provides exactly the right amount of drive power when needed. This is crucial when riding in challenging terrain. The e-mountain bikers also confirmed that the drive delivered an impressive amount of power during high cadences. Brose´s dual freewheel technology was also very welcomed by test riders, since it allows the rider to spin the cranks with no resistance when the motor is switched off.
It does not come at a surprise that all Brose tours were booked up in no time!Back to overview
Brose marks a first with three proprietary displays to make operating e-bikes intuitive and ergonomic. Just like the family-owned company’s drive systems, its displays are designed to meet different riders’ unique needs. Plus, they dovetail perfectly with the Brose Drive product family.
The Brose Drive S Mag stands out in the comparison test with eight other drives, particularly because of its most natural riding feeling. The unique overall concept of this sporty drive convinced the test riders of E-Mountainbike Magazine.
Just in time for Spring 2019, the first city bikes with Brose Drive are available at dealer outlets. Thanks to their balanced support, electric bikes with a Brose Drive C offer a particularly harmonious riding experience.
Stefan Saalfeld (46) was appointed head of Customer Service at Brose Antriebstechnik in Berlin at the beginning of the year. In this position, he is responsible for further expanding the global service network and developing customer-centric service processes.
E-bikes featuring Brose Drive have one thing in common: they are precision crafted to meet the respective demand. The virtually silent operation of the Brose Drive product family and the highly adjustable responsiveness are all features that are best experienced live.
The Brose Drive S Mag with its unique magnesium housing has won the Design & Innovation Award 2019, which is widely regarded as being the foremost award in the bicycle industry.
Urban mobility powered by Brose: starting into the 2019 season, Brose launches its fifth e-bike drive and joins the city bike segment.
Fast and precise diagnosis, uncomplicated maintenance: dealers can learn the new Brose Service Tool at Eurobike in Friedrichshafen.
Lightweight for serious sport – the instant power output of the new drive guarantees a more controlled start on steep inclines and an even more agile E-MTB riding experience.
An action-packed weekend – enthusiasts put our Brose drives through their paces during 150 test drives.
This is how a holiday looks like – experiencing the most beautiful places in the region on the “Brose Castle Tour”. Of course by e-bike.
On the road with professionals: AMG-Rotwild team riders Sofia Wiedenroth and Christian Embacher share valuable tips on e-mountain biking.
Thanks to the flexible installation options two Brose-powered e-bikes receive a 2018 Cyclingworld Award!
Kicking off the 2018 event season: our test bikes were in high demand at the E-Bike Festival in Dortmund. A resounding success!
At these festivals, cyclists can try out the product family Brose Drive in various e-bike models: Come and test the Brose Drive for yourself!